3 Ways Marketing Professionals Can Use Salesforce for Effective Campaign Management
Salesforce experts help your company utilize the cloud-based platform in managing relationships with customers. Salesforce also offers a suite of powerful tools, which the experts can help your company use for effective marketing. Here are three ways to use Salesforce to boost your marketing campaigns:
Using Data Insights
Salesforce provides your company with advanced reporting and analytical tools. These resources may help your marketing team make effective campaign decisions using real-time data. The software’s analytics tool collects data from sources such as customer interactions, marketing activities, and sales figures. If you’re organizing a new marketing campaign, Salesforce experts will analyze the detailed data reports. By studying your company’s past campaign performance, you’ll determine where you want to invest.
If your marketing plan uses multiple channels like paid advertising, email, and social media, the software can track each platform. Its analytics dashboard will also show you which channel has the most leads and which one has the highest conversion rates. The dashboard can also help you view the key performance indicators (KPIs). If your campaign aims to boost website traffic, the dashboard can display the bounce rates, page views, and site visits. The real-time snapshots of metrics may also help your company allocate its marketing budget efficiently.
Targeting Audiences
Salesforce can also help your company by using advanced tools to target audiences. It uses segmentation tools and data collection to divide your audience according to their demographics, behavior, and interaction history with your company. Your marketing team can do market research in Singapore and give you the data to create personalized campaigns for each group of people.
The cloud-based platform collects data such as your customer’s purchase history and browsing behavior. The software also has a predictive analytical capability, which uses machine-learning algorithms to analyze customer data and predict future behavior. The predictive analytics can assist in identifying which customers are likely to respond to certain campaigns. If it’s a retail company, this feature can determine which customers will likely make purchases during seasonal sales.
Automating Marketing Campaigns
Statistics show that companies will experience a 25 percent increase in their marketing return on investment (ROI) after using Salesforce. This is because the software’s automation feature simplifies the marketing process, allowing marketers to focus more effort on effective strategies. One of the benefits of the automation feature is its ability to organize and score leads quickly. By using touchpoint data, the platform can track how customers interact with your business and assign engagement level scores.
If a lead frequently visits your company’s website, opens emails, and engages with your social media posts, they’ll have a higher score. This automatic scoring system may help your team prioritize high-potential leads.
Work With Salesforce Experts Today
Salesforce helps your team make better data-driven decisions, which may have positive results. The audience targeting tools are also useful in reaching your leads with precision. The platform’s automation features may also simplify your campaign process and increase the chances of converting better leads. Consult a trusted Salesforce professional today and we’ll help answer any questions.
