How to Use Offline Advertising Like Building Wraps and Wall Vinyl to Boost Online Marketing
In today’s digital-first world, the line between offline and online marketing is increasingly blurred. Businesses that effectively integrate both are often more successful at reaching a broader audience. Two potent tools in the offline arsenal that can significantly impact online engagement are building wraps and wall vinyl. Here’s how you can use these large-scale advertising mediums to enhance your online marketing efforts.
Understanding Building Wraps and Wall Vinyl
Building Wraps: These are large promotional graphics printed on vinyl that can cover windows and walls of buildings. They are typically used in high-traffic areas and can turn any construction or existing building into a massive advertisement.
Wall Vinyl: Similar to building wraps but often on a smaller scale, wall vinyls can be applied to both interior and exterior walls. These are used in spaces ranging from retail stores to public transport stations, offering versatile, eye-catching visuals that capture attention.
Strategies for Integration
1. QR Codes and URLs
One of the most straightforward ways to link your offline ads to your online presence is by including QR codes or URLs on your building wraps and wall vinyl. When passersby scan these codes with their smartphones, they can be directed to your website, social media pages, or specific promotional campaigns. This not only increases your online traffic but also provides a seamless connection between the physical and digital realms.
2. Hashtag Campaigns
Create a campaign-specific hashtag and feature it prominently on your building wraps or wall vinyl. Encourage people to use the hashtag when posting photos of the advertisement on social media. This not only increases engagement but also helps in tracking the effectiveness of the campaign through social media analytics.
3. Cross-Promotion of Events
Use your offline advertising to promote online events such as webinars, live streams, or exclusive online sales. Seeing an advertisement in the physical world that promotes an online event creates a tangible connection for potential customers, making them more likely to participate online.
4. Exclusive Offers
Promote exclusive offers that can only be redeemed online through codes displayed on your physical advertisements. This tactic can drive traffic to your digital platforms and can be an effective way to measure the impact of specific advertisements based on the redemption rates of the offers. We recently used cardboard cutouts of famous vegas landmarks with QR codes with great offers for igaming for specific vendors for GBS and it worked a charm.
5. Interactive Campaigns
Integrate interactive elements such as augmented reality (AR) with your building wraps and wall vinyl. For instance, users could point their smartphone cameras at the advertisement to reveal additional online content or experiences. This innovative approach not only engages users but also creates a memorable connection with your brand.
Best Practices
- Visibility and Location: Choose locations with high foot or vehicle traffic for maximum exposure. Ensure that the advertisements are placed at eye level and in clear sight without obstructions.
- Design and Message Clarity: Since these advertisements are often viewed from a distance, the design should be bold and the message clear. Use large fonts and contrasting colors to make them easily readable.
- Tracking and Analytics: Implement tracking mechanisms to measure the success of your offline ads in driving online traffic. This can be achieved through the use of unique URLs, QR codes, or specific tracking codes in your online promotions.
- Regulatory Compliance: Ensure that your advertisements comply with local zoning laws and advertising standards. It’s important to secure the necessary permissions and adhere to regulations regarding size, placement, and content.
Conclusion
Building wraps and wall vinyl offer exciting opportunities to bridge the gap between offline and online marketing. By strategically integrating these tools into your marketing strategy, you can enhance your brand’s visibility, drive online engagement, and create a cohesive marketing message that resonates both offline and online. Remember, the goal is to create a seamless customer journey that reinforces your brand message across all platforms.
